I sold phones in a mall at 20. By 37, I was VP of a $200M retail empire.
Opened 50 stores. Integrated 450 more. Built 2,000+ leaders across 31 states. Left to build companies that solve problems I lived through myself.
The Short Version
I started on the sales floor at 20 years old. By 37, I was running a $200M+ retail operation across 31 states.
I sold phones in a mall, got promoted, and kept getting promoted until I was Vice President of Sales at one of the largest T-Mobile authorized retailers in the country.
Along the way, I opened 50 new locations and integrated 450 acquired stores — some high-performing, many not. I got teams to buy into how we did business, turned losing stores into winners, and built the playbook that made it repeatable: site selection, carrier approvals, staffing, training, launch marketing, ramp management. I moved from Massachusetts to Orlando in 2007 specifically to open 11 stores in Central Florida. That expansion became the model for everything that followed.
After 17 years, I left to build my own companies. Wireless Match. USBA. Eterna. BuyLeads. Each one started the same way: something was broken, and I knew how to build the system to fix it.
"Steve anticipates change better than anyone I've ever worked with. He's an exceptional salesperson and one of the best complex problem solvers in the business."— Alex Ghai, CEO, ArchTelecom
Operating Philosophy
"Simplify the problem. Fix the smallest thing first. Measure it. Then scale."
Career
The Full Picture
20+ years of building teams and revenue engines.
2006 – 2023
ArchTelecom
Sales Associate → Vice President of Sales
One of the top 3 largest T-Mobile authorized retailers in the U.S. Started on the sales floor. Promoted through every level — rep, manager, district, market, regional — to enterprise VP. Opened 50 new locations and integrated 450 acquired stores, turning underperformers into winners by getting teams to buy into our culture and systems. Built the recruiting, training, and accountability systems that produced 2,000+ leaders.
2016 – 2020
Wireless Match
Co-Founder
Performance marketing engine built while still at ArchTelecom. I was tired of being limited by mall traffic, so I created a system to acquire wireless customers online and route them into retail stores for conversion. Secured direct relationships with three billion-dollar corporations as clients.
2023 – Present
USBA
Founder & President
Verizon wireless master agent connecting low-income individuals with Lifeline services — free or discounted phone service for those who need it most. Built a field and event distribution model that brings these services directly into communities where they're needed.
2023 – Present
Eterna Insurance Solutions
Senior Vice President of Sales · Founding Member
Insurance distribution organization I co-founded and named. Licensed and contracted in all 50 states with direct carrier relationships — Mutual of Omaha, F&G, Transamerica, Foresters, National Life Group, Ethos, and more. We handle the back office so agents can focus on selling.
2023 – Present
BuyLeads
Managing Partner · Founding Member
Lead generation platform I co-founded because every vendor we tried delivered low-quality leads. Built it the hard way — video ads (not images), OTP phone verification, real-time exclusive delivery. We generate leads for our own sales teams first, which is why the quality is different.
Current Focus
What I'm Building Now
Two companies solving problems I lived through myself.
Eterna
Senior VP of Sales · Founding Member
Full-service insurance distribution. 50 states. Direct carrier contracts. We handle the back-office operations — contracting, commissions, tracking, support — so agents can focus on what they do best.
goeterna.com →BuyLeads
Managing Partner · Founding Member
Lead generation that actually converts. Video ads. OTP verification. Real-time exclusive delivery. Built for our own teams first — that's why 80% of agents stay.
buyleads.co →Core Expertise
Personal
Four-sport athlete. Team captain. I learned more about leadership on the field than in any boardroom.
Baseball, hockey, rugby, paintball — I competed at UMass Amherst while earning my degree from Commonwealth Honors College. Sports taught me how to build teams, push through adversity, and hold people accountable without losing their trust. I still operate that way.
Born and raised in Massachusetts. Moved to Orlando in 2007 to open 11 retail stores in Central Florida. Still here. Still building.
Location
Orlando, Florida
From
Massachusetts
Education
UMass Amherst · Commonwealth Honors College
Contact
Let's Talk
Business. Partnership. Opportunity.
Call / Text / WhatsApp
508-373-3333